Discover how auto classified vendors like Cars.com and Autotrader.com are abusing your relationship with them and will hurt your business long term...

This is very interesting. But I had so many calls and email leads on the cars, why would they be bad for me?

Hey Stan,

If you read the report you would realize that they are profiting nicely from your inventory. The 30 day window is a killer in the car biz and until people get out of that mind set they will continue to pay exorbitant fees to display their inventory in a less than optimal way.

Just think of the customer that buys through that source reentering the market. If you have done your job properly maybe they will think of you first, if not they will return to that venue, get preapproved through their financing offers and may even submit a new car lead that you will pay $20+ for. Which hurts the dealers bottom line, not enhances it.

What have you accomplished other than generating a single sale today?

After many years with Autotrader.com I have cancelled service with them and put that huge ad budget elsewhere with greater success. Autotrader has its place but the cost for this service is way out of hand coupled with the fact they have other vendors advertising on the pages I pay so dearly for, it was decided to take the rest of the year off from autotrader. If everyone followed suite we might find that the big guys down at autotrader might revamp what they do and make it more inviting for dealers to return. Just my opinion of course.

Frank Davis

I can't see the point. You really need to study the vendor's offers first right?
But I"ll try to look for the basis of that.

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Reading an Autopartswarehouse.com blog.

I am curious does anyone know where I can get the whitepaper.
Thanks