Automotive Microsites - Any Good Experiences

The Micro Sites I currently build for Courtesy Chevrolet in San Diego are simple, easy to navigate and keep your
attention. Adding Video to any site will help keep the prospect there for a longer period of time. Visit
www.2008-ChevySilverado.com for an example. The video in this MicroSite sells the truck for you! A Call to Action
before the scroll is also very important. Visit www.2010-ChevyCamaro.com for an example. Easy Navigation will
help to keep your prospect there for a longer time span. Using these three key features in your MicroSites
will develop into a higher conversion ratio.

It amazes me to find that all dealers have not caught on to this means of Digital Marketing. MicroSites are very
cost effective and results are trackable. You have to remember you will get phone calls and walk-in traffic from your
MicroSites. Your sales staff must be sourcing their walk-ins so you know where they are coming from.

When you start your MicroSite inventory you have to remember it takes Google, and other search engines 3 to
8 months before you will have a strong presence with SEO (search engine optimization). The best thing to do is
some SEM (search engine marketing) to get your MicroSites exposed. Do bulk emails to let your database know
that you have this new site, and let their friends know about it. When I finished the 2010-ChevyCamaro.com
MicroSite, I did a bulk to 9,000 prospects in my database. It resulted into 370 new refreshed visits to the site, that
were invalid, dormant, bought elsewhere, already purchased and so on. Total leads were 23. My analytics report
showed that 9 of those prospects used the "Send this site to a friend" feature. You get the point. Just because you
build a Micro Site you are not going to get tons of leads. You have to know how to market your MicroSite effectively
to get those conversions.

Please contact me with any questions you may have.


Alvin Newton
Digital Marketing Director/Newton Digital Marketing
email: ANewton@AutomotiveDealersNetwork.com

Whats a fair price for a microsite? Do they require long term contracts?

It is true these days with all the different car dealers using SEM as a way to advertise and drive more clicks to there websites is costing more and more every month. You have to be smart about the way you use your monthly budget for SEM.
Micro Sites and SEM combined, is What I find to work best at Courtesy Chevrolet in San Diego Ca. First of all having Micro Sites, and More Micro Sites is going to set you apart from the competition over a period of time. Where I am going with this is get into the idea of having Micro Sites to help generate more online leads, incoming phone calls, and walk-in traffic to your dealership. Micro Sites are all about branding your name and dealership. Micro Sites are very low over head, usally consits of a build fee, and yearly hosting cost. Once they are built they are yours and with good content, you well get good SEO over time and they will do the advertising for you with out any SEM.

SEM campaigns and Micro Sites are what I have been practicing for a couple of months now. For example GM came out with the GM Military Discount Program this month. I built a GM Military Discount Micro Site and used some of my SEM Budget to drive prospects to the site. From April 9th - April 23rd I Have received 46 leads from this use of SEM and Micro Site. Example of Micro Site: www.GMMilitary-Discount.com Out of the 46 leads we have made 3 deals, and 1 working with a closing ratio of 6.5%. We spent $748.00 on that campaign at an average of $16.00 per lead that we own and not a third party. Cost per unit sold was $249.00. To make this work you have to be on your game. Another campaign I do that works well for us is our Courtesy Tent Sale Micro Site. We have a tent sale once a month so the week of the tent sale I create an SEM campaign to that Micro Site tha generates 20-30 leads for the tent sale event. Example of Tent Sale Micro Site: www.CourtesyTentSale.com. Please feel free to contact me for more information on this result driven practice.

Micro Sites by NewtonDigitalMarketing.com

Special Pricing for ADM Memebers!! e-mail me for more info info@NewtonDigitalMarketing.com

Here is another Micro Site I created for Courtesy Chevrolet!

2005 Hummer H2 SUT

The purpose of this Micro Site is to help move an old age used car. What better combination using a Micro Site and SEM to drive traffic to the consumer that is only interested in a 2005 Hummer H2 SUT!!!

PROMOTE your BUSINESS, while in a fun atmosphere at NON profit school carnival on busy Ventura Blvd & Desoto.

Looking for Appliance, Electronic, Auto Dealers, ANY and ALL Retail & Wholesale companies for sponsorships.

St. Mel School's annual carnival has games, rides, food, raffles & prizes.
This is a NON PROFIT establishment & all proceeds benefit the School.

4 sponsorship plans to choose from. Prices & plans are negotiable!

Plan 1: Shared Booth Sponsorship=Only $300.00 for BOTH days:
1. Community recognition
2. One of your signs/banners on one of the existing event game or food booths
3. The booth can have your flyers/cards displayed & one of the volunteers will pass these out to visitors of the booth or you can have one of your employees do so
4. Your ad on the schools web site for one year
5. Tax write off (confirm with your CPA)
6. Shared booth means there may be other sponsors sharing the booth but we will make sure that there are no competing sponsors. Max up to 3 sponsors per booth!

Plan 2: Your OWN booth=Only $600.00 for BOTH days:
1. Community recognition
2. Up to 3 of your signs/banners on your own booth
3. You can bring up to 3 of your items to display in your booth
4. Your booth can have your flyers, ads or cards displayed and you can have one of your employees pass them out to your booths visitors
5. Your ad on the schools web site for one year
6. Tax write off (confirm with your CPA)

Plan 3: Your own booth AND live band sponsorship=Only $2,500.00** for BOTH days:
1. Community recognition
2. Up to two of your signs (one on each side of the live band stage) and one of your banners on top or in front of live band stage
3. You will have your own booth besides the stage where you can also display additional banners or signs
4. You can bring up to 4 of your items to display besides the stage
5. You can bring an additional 3 of your items to display in your booth
6. You can display your flyer's, or cards at your booth & pass them out via one of your employees
7. There will be 2 announcements per day made on the PA system thanking your company and reminding visitors to support you as you have supported us and to visit your booth and store.
8. Your ad on the schools web site for one year
9. Tax write off (confirm with your CPA)
10. **We will reduce this price if you donate an item to the raffle and of course you still get all of the above benefits of this plan #3!

Plan 4: Main Sponsor: 2 of your own booths AND entire event sponsorship=Only $5,800.00** for BOTH days!:
1. Community recognition
2. One sign/banner displayed at the entry and exit of the event
3. You will have one of your own booths near the entry and an additional booth near food area. You can also display additional banners/signs on both of your booths
4. You can bring up to 2 of your items to display besides the entry
5. You can bring an additional 6 of your items (3 in each of your booths) to display
6. You can display your flyer's,/cards at both of your booths & pass them out via your employees
7. There will be an announcement made every 2 hours on the PA thanking your company and reminding visitors to support you (our main sponsor) and to visit your booth and store.
8. Your flyer's,/ cards will also be passed out with every ticket purchase at ticket booth
9. Your ad on the schools web site for one year
10. Tax write off (confirm with your CPA)
11. **We will reduce this price if you donate an item to the raffle and of course you still get all of the above benefits of this plan #4!

CUSTOM PLANS & PRICING AVAILABLE DEPENDING ON YOUR BUSINESS!
Visitors range from affluent parents of the school (over 600 children) to over 3000 church parishioners & we are open to the general public!!
Dates: 10/24 & 10/25, 2008. Sponsor deadline to reserve a plan is June 15th.
We will NOT to allow competing businesses!
Thank you & God Bless. John Pahrehnt-Volunteer Parent
Email: st.mel.fair@gmail.com

PROMOTE your BUSINESS, while in a fun atmosphere at NON profit school carnival on busy Ventura Blvd & Desoto.

Looking for Appliance, Electronic, Auto Dealers, ANY and ALL Retail & Wholesale companies for sponsorships.

St. Mel School's annual carnival has games, rides, food, raffles & prizes.
This is a NON PROFIT establishment & all proceeds benefit the School.

4 sponsorship plans to choose from. Prices & plans are negotiable!

Plan 1: Shared Booth Sponsorship=Only $300.00 for BOTH days:
1. Community recognition
2. One of your signs/banners on one of the existing event game or food booths
3. The booth can have your flyers/cards displayed & one of the volunteers will pass these out to visitors of the booth or you can have one of your employees do so
4. Your ad on the schools web site for one year
5. Tax write off (confirm with your CPA)
6. Shared booth means there may be other sponsors sharing the booth but we will make sure that there are no competing sponsors. Max up to 3 sponsors per booth!

Plan 2: Your OWN booth=Only $600.00 for BOTH days:
1. Community recognition
2. Up to 3 of your signs/banners on your own booth
3. You can bring up to 3 of your items to display in your booth
4. Your booth can have your flyers, ads or cards displayed and you can have one of your employees pass them out to your booths visitors
5. Your ad on the schools web site for one year
6. Tax write off (confirm with your CPA)

Plan 3: Your own booth AND live band sponsorship=Only $2,500.00** for BOTH days:
1. Community recognition
2. Up to two of your signs (one on each side of the live band stage) and one of your banners on top or in front of live band stage
3. You will have your own booth besides the stage where you can also display additional banners or signs
4. You can bring up to 4 of your items to display besides the stage
5. You can bring an additional 3 of your items to display in your booth
6. You can display your flyer's, or cards at your booth & pass them out via one of your employees
7. There will be 2 announcements per day made on the PA system thanking your company and reminding visitors to support you as you have supported us and to visit your booth and store.
8. Your ad on the schools web site for one year
9. Tax write off (confirm with your CPA)
10. **We will reduce this price if you donate an item to the raffle and of course you still get all of the above benefits of this plan #3!

Plan 4: Main Sponsor: 2 of your own booths AND entire event sponsorship=Only $5,800.00** for BOTH days!:
1. Community recognition
2. One sign/banner displayed at the entry and exit of the event
3. You will have one of your own booths near the entry and an additional booth near food area. You can also display additional banners/signs on both of your booths
4. You can bring up to 2 of your items to display besides the entry
5. You can bring an additional 6 of your items (3 in each of your booths) to display
6. You can display your flyer's,/cards at both of your booths & pass them out via your employees
7. There will be an announcement made every 2 hours on the PA thanking your company and reminding visitors to support you (our main sponsor) and to visit your booth and store.
8. Your flyer's,/ cards will also be passed out with every ticket purchase at ticket booth
9. Your ad on the schools web site for one year
10. Tax write off (confirm with your CPA)
11. **We will reduce this price if you donate an item to the raffle and of course you still get all of the above benefits of this plan #4!

CUSTOM PLANS & PRICING AVAILABLE DEPENDING ON YOUR BUSINESS!
Visitors range from affluent parents of the school (over 600 children) to over 3000 church parishioners & we are open to the general public!!
Dates: 10/24 & 10/25, 2008. Sponsor deadline to reserve a plan is June 15th.
We will NOT to allow competing businesses!
Thank you & God Bless. John Pahrehnt-Volunteer Parent
Email: st.mel.fair@gmail.com