Ford and Lincoln Mercury Digital Advertising Program for Dealers:
To: All Ford and Lincoln Mercury Dealers - June 5, 2008
Subject: Ford and Lincoln Mercury Digital Advertising Program
BACKGROUND:
The recently launched Tier 3 Co-Op program includes Digital as an eligible component for reimbursement. In an effort to provide your dealerships the best Digital Advertising solutions currently available, we are pleased to announce the Ford and Lincoln Mercury Digital Advertising program.
This program leverages our relationships with Top Internet providers to offer you exclusive digital advertising opportunities and incentives. In addition, for those dealers who would like additional support, we have partnered with ADP to offer a complete digital advertising solution including training as well as management of your digital advertising.
This program is simply about giving your dealership new advertising options, and offers will be constantly updated.
PROGRAM MATERIALS
Materials for this program, as well as the current advertising offers available for June, are posted to the Lead Management portal within FMCdealer. For more information, go to FMCdealer, Select "Lead Management & Reporting" link, and then "Home Portal". A link to the Digital Advertising manual is under "Recent Updates" and will take you to the Training aids page where you must select "Show all". The guide is under "Job Aids".
QUESTIONS
Contact the Digital Program Headquarters at 866-206-3995 or email us at Digital@flmdmc.com
ENROLLMENT
An online enrollment form for Ford and Lincoln Mercury dealers to participate in this program has been set up at
www.FLMDigital.com
ANALYSIS
Ford and Lincoln Mercury Dealers have the option of receiving a Ford sponsored analysis of their dealership web site's search engine visibility to consumers. To request the analysis report, dealers should complete the online enrollment form at
www.FLMDigital.com
