I am presenting my proposal on Monday for the first time. I have some numbers and data that I would like to show you guys, and you tell me what you think.
Dropping average price of new unit sold from NADA reported $590 average, to $156 or in some cases below $100 dollars.
The particular service is using social networks for overall interaction, and for permission based email/SMS marketing. Our service has the ability to detail each person who gives us permission to market to them, down to income, marital status, age, etc. etc.
And all of these people are within a 35 mile radius to the dealership.
And we use these profiles to not only distribute mass sales promotions, but display specials and rebates with cars in the dealers inventory that most match their particular demographic.
236,000,000 banner/text ads about special sales, promotions, or coupons to drive traffic to the service department, on opt in's profiles over the course of a year.
Only drawback being we are limited to 300,000 emails sent to 100,000 people. 300,000 messages via the social networking service.
I think this is a recipe for success on the dealers part , given the already available data, and metrics on email marketing. And with the break even at only 4 units, there is no way a dealer can lose money.
So guys, tell me what you think.
I think we are really on to something, and I will report back here Monday evening to tell you guys how it went.
