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Matt Watson (15eyfbs7rqu2y): 28, Male
United States

Hometown:: Kansas City, MO

About Me:: Chief Technical Officer of VinSolutions

http://www.VinSolutions.com
Industry leading CRM, ILM, Inventory and Website products

Website:: vinsolutions.com

Dealership Relationship: Work with Car Dealers

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Is your dealership software integrated?

Started this discussion Dec 20 2008

The problem with most software in the automotive industry is the lack of integration between products. Products that if used together, could do very intelligent things. Dealers purchase what I cal... Read More »

Tagged: software, dealership

What do you look for from an Inventory Management Provider..

Added a reply Nov 16 2008

I never knew you had contacted us in the past. Sorry you had a bad experience. Sometimes personalities simply conflict between people. Read More »

Tagged: inventory, online, management

What do you look for from an Inventory Management Provider..

Added a post Nov 16 2008

Man this site his died... but this was a good discussion about Dealer Inventory Management Read More »

Tagged: inventory, online, management

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Matt Watson's Blog

Protecting Your Dealership & Customer Database in a Web Based World

One of the positives and negatives with web based software is it can be accessed from anywhere. That means your CRM, Inventory, DMS and other databases are potentially accessible from anywhere in the world.

The positive is you can access the software programs from work, home, on vacation, or even on the beach. This is a great advantage to web based systems.

The negative is also the positive in this case. Disgruntled employees

…

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Posted by Matt Watson on May 3rd, 2009 at 3:48pm — No Comments (Add)

Search Engines Love Video... is a Myth.

If you do some searching around Google for phrases like “city name year make model” you will find search engine listings of videos. I hear all the time about how search engines love video and rank pages with video higher over other content.

This is simply a myth and not true.

Web pages don't rank higher because they contain video. They rank higher because of other SEO reasons.

Google spiders web pages and ranks them on primarily 4 factors in no par…

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Posted by Matt Watson on February 7th, 2009 at 7:49pm — 2 Comments (Add)

Saving Money: Bad Lead Reporting & Rejection

If your dealership is buying leads from your OEM or 3rd party vendor, then one of the best ways to save money is through what I would call “Bad Lead Reporting & Rejection”. This functionality is available as part of some ILM/CRM solutions. If you purchase a lot of leads, it can potentially save you enough money to purchase your ILM/CRM solution.

OK, so what is Bad Lead Reporting & Rejection?

Bad lead rejection can save you money on duplicate leads, leads…

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Posted by Matt Watson on February 1st, 2009 at 2:33pm — 2 Comments (Add)

Sending Emails - Good print ads are not good email ads!

From time to time I go to different dealers websites and submit leads because I'm curious about what ILM/CRM software they use and/or what they are doing for their lead follow up process. So I get random emails all the time.

Yesterday I got an email from a dealership in New York (screen shot of email at the bottom). It was just blank! Why? Because gmail and most email programs don't show images unless you click the "display images" button. (more about this below) …

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Posted by Matt Watson on January 17th, 2009 at 7:44am — 1 Comment (Add)

Website SEO Checkup: Does your website have a dynamic XML sitemap?

A sitemap is how you tell search engines what pages are available for crawling on your website. A sitemap is an XML file that lists all the urls for your website.

Sitemaps are not required, and search engines will spider your website with or without one. However, sitemaps allow you to tell search engines specific pages you want spidered that they perhaps couldn't find otherwise. This is very important, especially if your website uses a lot of Flash, Silverlight, javascript, or frames. M…

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Posted by Matt Watson on January 13th, 2009 at 7:28pm — No Comments (Add)

Comment Wall (3 comments)

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At 7:23pm on March 28th, 2009, Sid Tran said…: Hey Matt, Let's talk sometime. I would like you to export to our site WeCanFinanceYou.com. I can give your clients a special deal. Let me know if you're interested.

At 2:57pm on August 10th, 2008, Jerry Salerno said…: Really? I am very curious to learn of another company that is capable of providing as much innovative technology and web design as eCarList.