Terry Lancaster's Page

This week brought more good news for radio from Nielsen, which analyzed behavioral data collected by the Council for Research Excellence. In Atlanta, Chicago, Dallas, Philadelphia, and Seattle in the 2008, broadcast radio reached 77% of American adults every day, making it second only to television, which garnered 95% daily reach according to MediaPost

Terry Lancaster is the co-founder and a managing partner of instant-events.com: Automotive Advertising which provides car dealers with Radio, TV and Print Advertising plus pre-packaged sales events with no long-term contracts and no media or sales commissions.

PROJECTED 15% INCREASE MARKS FIRST YEAR OVER YEAR GROWTH SINCE 2005

DETROIT, Oct 21 (Reuters) - U.S. auto sales are projected to rise nearly one-fifth to 11.8 million units in 2010, influential industry tracking firm CSM Worldwide said on Wednesday, citing signs that the worst of the economic downturn had passed.

CSM, raising its forecast by 600,000 units, said consumer confidence will improve enough to drive the industry's recovery by the first quarter of next year, when employment and other economic indicators are expected to bottom out.

Sales of 11.8 million units would represent the first year-on-year increase in U.S. light vehicle sales since 2005.

Terry Lancaster is the co-founder and a managing partner of instant-events.com: Automotive Advertising which provides car dealers with Radio, TV and Print Advertising plus pre-packaged sales events with no long-term contracts and no media or sales commissions.

instant-events.com: Automotive Advertising provides car dealers with Radio, TV and Print Advertising plus pre-packaged sales events with no long-term contracts and no media or sales commissions.

Oct. 16 (Bloomberg) -- The Los Angeles Times pulled its “Chevy Showroom” Sunday insert backed by General Motors Corp. last year as car sales plummeted. GM has since emerged from bankruptcy protection and the newspaper section is back.

The Times’ publisher, Tribune Co., along with New York Times Co. and Hearst Corp., say marketing spending rebounded from carmakers such as GM and Daimler AG in the third quarter. That may have helped stanch advertising sales declines after record drops in the first half of 2009.

“We definitely saw a relative uptick in the performance of the automotive category in the last couple of months,” Denise Warren, chief advertising officer at the New York Times, said in an interview this month. “It’s been a little ray of sunshine.”

Read More at Bloomberg.com

Terry Lancaster is the co-founder and a managing partner of instant-events.com: Automotive Advertising which provides car dealers with Radio, TV and Print Advertising plus pre-packaged sales events with no long-term contracts and no media or sales commissions.

Terry Lancaster is the co-founder and a managing partner of instant-events.com: Automotive Advertising which provides car dealers with Radio, TV and Print Advertising plus pre-packaged sales events with no long-term contracts and no media or sales commissions.