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Ralph Paglia's Profile

Ralph Paglia (3ch31ogqleend): 49, Male
United States

Hometown:: Gilbert, AZ

About Me:: Director - Digital Marketing
ADP Dealer Services
(Public Company; 5001-10,000 employees)
March 2007 — Present
Cell: 1-505-301-6369
Email: RPaglia@gmail.com

Responsible for establishing business partnerships and alliances with Automotive OEM's, enterprise class National Accounts and eBusiness organizations in the automotive vertical. Business development focused on defining and providing Digital Marketing solutions to car companies and dealers that accelerate and expand success in selling vehicles, parts and services using Internet based channels, strategies and tactics.
20+ years of leadership in information technology enabled automotive strategy and tactical implementation. Expert at development requirements, value propositions and performance measurement. Experienced in using market research to improve results from people, process and technology. Organizational development guru. Industry leader in using B2C and B2B Web 2.0 interfaces as a differentiator. Creative problem solver with history of developing new techniques later adopted as industry best practices.

- 1986 San Diego: Ralph pioneered Internet lead generation by using dial-in access to Bulletin Board Systems (BBS) with a charter enrollment in the first public access ISP (CompuServe). Generated the auto industry's first Internet Leads by posting vehicle offers on multiple BBS's. News of his success with these early experiments in online lead generation helped inspire creation of automotive Internet Lead providers such as Autobytel.

- 1999 Philadelphia: Ralph was part of original start-up team that launched Cyber Car, an automotive consulting organization that implemented Internet Sales processes into Ford, Lincoln, Mercury, Volvo, Mercedes-Benz, Honda, Acura, Toyota, Nissan and Infiniti dealers thoughout North America.

- 2000 Houston: Led development of Toyota eCertified dealer development program for the Gulf States Toyota (GST) Region. Facilitated Toyota eCertified Dealer workshops for over 100 Toyota dealers.

- 2001 Torrance: Created seminar and in-dealership training program, led team of 25 consultants in national dealer orientation program for Honda's Interactive Network (iN) system roll-out all USA Honda and Acura dealers.

- 2002 Montvale: Proposed, designed and secured funding for in-dealership Internet Lead Management CRM implementation for 322 Mercedes-Benz dealers.

- 2003 Detroit: Ralph led development, wrote Scope of Work and trained over 50 RCS consultants to execute BDC driven CRM Implementations into 600 Ford dealerships.

Ralph Paglia (rpaglia@gmail.com)’s Specialties:
Development of OEM Request For Proposal (RFP) specifications, vendor response to OEM issued RFP's, Requests For Quote (RFQ) and Information (RFI).

Supplier, OEM and Retail Development Team leadership for automotive Digital Marketing, eBusiness and CRM solutions.

Example: Supervised team of 8 Technology Assisted Selling (TAS) "Top Gun" consultants for Reynolds eBusiness program that implemented Internet Sales Departments for over 500 dealers and 20 different franchises.

Please visit and join:

Visit Automotive Digital Marketing

Website:: www.automotivedigitalmarketing.com/profile/RalphPaglia

Dealership Relationship: Work for a Car Dealer, Work with Car Dealers, Blog about Car Dealers, Shop Car Dealers, Just interested in Car Dealers

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Elizabeth Barrera of Ancira Auto Group - Clip 1

Added Jan 31 by Ralph Paglia.

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AutomotiveDigitalMarketing.com Latest Forum Discussions

Do you require your salespeople to follow up on incoming sales calls?

I recently covered the importance of handling incoming sales calls correctly and requiring salespeople to use scripts when answering calls. Now I want to talk about the importance of properly following up on those incoming sales calls.

If your store is like many stores, your incoming sales call information is often wri

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Help Edmunds Help You, and you could win $500!

Hi All,
Since embedding the survey in ADM was blocking the IP as "Survey Taken", I had my Edmunds people put together a landing page specifically for ADM members to access. Early response has been great and I really look forward to ADM member input

Thanks!:

http://www.edmunds.com/dealers/surveycontestentry.html

Facebook; Grant Cardone Has Tooooo Many Friends!

For the many social media super stars on ADM th

…

Let's get ready to rummmble at NADA!

Thought I'd start a simple thread for those of us attending an hoping to meet others from the online community.

Here are my plans:

I get in on Thursday afternoon. Friday I am playing golf at Grand Cypress. I have a 12:10 tee time if anyone wants to join me.

If anyone is getting together for dinner or drinks, please let me know. I would love to meet as many of you as possible.

Sat & Sun I'll be walking the floor.

Saturday, I plan on attending…

Help Edmunds Help You, and you could win $500!

…

Is this inventory marketing software commercially viable?

We have started working on a custom piece of software that updates over 200 online classifieds ad sites with a dealerships inventory either from a text file, excel file, microsoft access datatbase, or our own custom online inventory management web application.

We are building this for a local client, but I was wondering if something like this would be commercially viable? Would this be something that other dealerships would be interested in?

What does a Digital Nation mean for your business in 2010? 2013?

Gasp!

Take a couple of a minutes to watch this Digital Nation video, then PLEASE share your thoughts and feelings about it as we all work to make sense, profit, relationships, and a quality life in our new and hyper-changing world. I'm very much interested in your opinion of what your industry and what your business will look like in the next 36 months... maybe even the next 36 weeks? Change is on a lighting rod!!

…

Automotive Lifestyle Writer/Planner needed

Morning -

I am looking for someone with a writing background in the automotive industry that can help my company develop, design, implement a "lifestyle" section for a new automotive website launching March 15. The lifestyle section wont be added till end of april 2010, so we have plenty of time.

If you have experience with the above, please contact me via ADM or email me your qualifications, and samples to terrence@practicalsystems.com

Thanks

Terrence

Internet Sales for January

We had a great month 32% of our sales was internet 180 cars. Times are changing and you better be ready to keep up with times. Any questions or tips please fell free to call me or email me jose_alonso@jenkinscars.com 352-362-5990

Thanks

Jose

Dumb Stuff on Dealer Websites?

Have dealers ever really looked at their websites and all the stuff that is on these pages? ISMs, I know you are looking but are you seeing.

I'd like to hear from you about what content, buttons, functionality you think is dumb, not working properly, or items that need to be re-tweaked so they provide a better user experience.

This is your chance to let it all out, and rant about these things that really bug you.

Forum

What is Your Opinion of the Ford and Lincoln Mercury Digital Advertising Program for Dealers?

Started this discussion Jun 7 2008

Ford and Lincoln Mercury Digital Advertising Program for Dealers: To: All Ford and Lincoln Mercury Dealers - June 5, 2008 Subject: Ford and Lincoln Mercury Digital Advertising Program BACKGROUND:... Read More »

Tagged: dealer, mercury, lincoln, dealers, program

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Comment Wall (36 comments)

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At 2:23pm on January 8th, 2009, Emmett said…: I didn't you had over 1010 members...

At 2:22pm on January 8th, 2009, Emmett said…: Nice page I like it!!!!

At 2:22pm on January 8th, 2009, Emmett said…: Come ove and visit Ralph and learn the direction of the a niche market of pro athletes is moving http://proathletesales.ning.com

At 7:12pm on January 1st, 2009, Ralph Paglia said…

At 5:42pm on November 16th, 2008, Ralph Paglia said…

At 10:05am on September 8th, 2008, Ralph Paglia said…

At 4:36pm on July 12th, 2008, Andrew Leeds said…: Hello Ralph, Thank you for the add. I have to say your LinkedIn profile sure looks impressive. Just started out on this site in search for the ever growing network of opportunities. Some of the articles have been helpful already.