Automotive Social Network

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Ralph Paglia Male Scottsdale, AZ United States: Share on Facebook Share on Facebook Share Twitter

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Profile Information

Hometown:: Gilbert, AZ

About Me:: Director - Digital Marketing
ADP Dealer Services
(Public Company; 5001-10,000 employees)
March 2007 — Present
Cell: 1-505-301-6369
Email: RPaglia@gmail.com

Responsible for establishing business partnerships and alliances with Automotive OEM's, enterprise class National Accounts and eBusiness organizations in the automotive vertical. Business development focused on defining and providing Digital Marketing solutions to car companies and dealers that accelerate and expand success in selling vehicles, parts and services using Internet based channels, strategies and tactics.
20+ years of leadership in information technology enabled automotive strategy and tactical implementation. Expert at development requirements, value propositions and performance measurement. Experienced in using market research to improve results from people, process and technology. Organizational development guru. Industry leader in using B2C and B2B Web 2.0 interfaces as a differentiator. Creative problem solver with history of developing new techniques later adopted as industry best practices.

- 1986 San Diego: Ralph pioneered Internet lead generation by using dial-in access to Bulletin Board Systems (BBS) with a charter enrollment in the first public access ISP (CompuServe). Generated the auto industry's first Internet Leads by posting vehicle offers on multiple BBS's. News of his success with these early experiments in online lead generation helped inspire creation of automotive Internet Lead providers such as Autobytel.

- 1999 Philadelphia: Ralph was part of original start-up team that launched Cyber Car, an automotive consulting organization that implemented Internet Sales processes into Ford, Lincoln, Mercury, Volvo, Mercedes-Benz, Honda, Acura, Toyota, Nissan and Infiniti dealers thoughout North America.

- 2000 Houston: Led development of Toyota eCertified dealer development program for the Gulf States Toyota (GST) Region. Facilitated Toyota eCertified Dealer workshops for over 100 Toyota dealers.

- 2001 Torrance: Created seminar and in-dealership training program, led team of 25 consultants in national dealer orientation program for Honda's Interactive Network (iN) system roll-out all USA Honda and Acura dealers.

- 2002 Montvale: Proposed, designed and secured funding for in-dealership Internet Lead Management CRM implementation for 322 Mercedes-Benz dealers.

- 2003 Detroit: Ralph led development, wrote Scope of Work and trained over 50 RCS consultants to execute BDC driven CRM Implementations into 600 Ford dealerships.

Ralph Paglia (rpaglia@gmail.com)’s Specialties:
Development of OEM Request For Proposal (RFP) specifications, vendor response to OEM issued RFP's, Requests For Quote (RFQ) and Information (RFI).

Supplier, OEM and Retail Development Team leadership for automotive Digital Marketing, eBusiness and CRM solutions.

Example: Supervised team of 8 Technology Assisted Selling (TAS) "Top Gun" consultants for Reynolds eBusiness program that implemented Internet Sales Departments for over 500 dealers and 20 different franchises.

Please visit and join:

Visit Automotive Digital Marketing

Website:: http://www.automotivedigitalmarketing.com/profile/RalphPaglia

Dealership Relationship: Work for a Car Dealer, Work with Car Dealers, Blog about Car Dealers, Shop Car Dealers, Just interested in Car Dealers

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Ralph Paglia's Blog

Google AdWords Extensions Provide Improved Search Engine and Site Placement Advertising for Car Dealers!

Posted on September 3, 2010 at 6:30pm

What The [deleted] Is Social Media?

Posted on January 30, 2010 at 7:57pm

Check Out What's Happening at the Automotive Digital Marketing Professional Community!

Posted on September 6, 2008 at 2:35pm

Kelley Blue Book eNetwork Brunch Seminar in Chicago on September 12th is Free to ADM Members!

Posted on August 17, 2008 at 9:13am

Do you know about the Automotive Digital Marketing Professional Community?

Posted on July 5, 2008 at 3:19pm — 1 Comment

Google and Yahoo are now able to Index Flash based dealer websites

Posted on July 5, 2008 at 1:25pm

Ford Motor Company Announces New Digital Advertising Program for Ford and Lincoln Mercury Dealers

Posted on June 6, 2008 at 1:24pm

Kelley Blue Book eNetwork Brunch in Dallas, TX on June 12, 2008

Posted on June 1, 2008 at 7:07pm — 1 Comment

How To Acquire The Know-How To Use Google Adwords As A Traffic Generator

Posted on May 19, 2008 at 6:00pm

Dealer Generated Leads are to 3rd Pary Leads as Wild-Caught fresh Salman is to Canned Tuna fish!

Posted on April 7, 2008 at 10:45pm — 2 Comments

Updated Report on Content and Membership at AutomotiveDigitalMarketing.com

Posted on February 24, 2008 at 12:39pm — 1 Comment

David Surguine of Northpoint Ford in Little Rock, AR tells his BDC story

Posted on January 28, 2008 at 1:26am — 2 Comments

5 Key Measurements Critical To CRM Success

Posted on January 20, 2008 at 12:44pm

Dealix Interview #2 with Ralph Paglia

Posted on January 20, 2008 at 11:58am

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Ralph Paglia Automotive Social Network by TK

Comment Wall (35 comments)

At 5:22am on January 16, 2008, Lhansen said…: Thanks for inviting me into your "circle". I have met some remarkable people through this network and I look forward to sharing and exchanging ideas!

Linda

At 10:15am on January 16, 2008, Kristopher said…: Ralph - it's Kris Reichert, Courtesy Chev - how are you - where are you and what are you up to these days?!? Looking forward to catching up with you... I was actually just thinking about you the other day. I'm working on something right up your alley and would love to discuss. Give me your info and we'll talk.

Hope all is well

At 4:55am on January 17, 2008, Robert Schack said…: Ralph thank you for the add.

At 5:20pm on January 17, 2008, Stan Sher said…: Ralph,

How are you? It is always great meeting new people in the same field. I read Dealer magazine alot and have seen you on there before.

At 8:32pm on January 17, 2008, Raymond McGowan said…: Ralph, thank for the friend request and it was a pleasure adding you. You look very familiar! I may have seen you at NADA or another sales associated function. Here's to continued success in the upcoming year!

At 12:48pm on January 20, 2008, Ralph Paglia said…: Be sure to visit and join our online community for automotive eBusiness professionals at:

http://www.AutomotiveDigitalMarketing.com

At 12:57pm on January 20, 2008, Ralph Paglia said…

At 12:58pm on January 20, 2008, Kristopher said…: Thanks, I'll make sure to join. I am no longer with Courtesy but I miss it every now and then also - sorry for the confusion there. I've got a couple different ventures that I'm involved with - some are automotive related and like I said previously, I'd like to get your head in on one in particular shortly. Give me the best form of contact for you and I'll make contact soon. Glad to hear all is well.
Sidenote: Joel was telling me that you built this online network – is that true? Also will you be attending the NADA conference this year?

At 3:26pm on January 21, 2008, Ralph Paglia said…: I deleted my forum post inviting members of this network to join AutomotiveDigitalMarketing.com due to negative feedback. I mistakenly believed that MY POSTS were intended to be about what I (me, not we) considered to be important and related to "Car Dealer Social Networking".

At 12:21pm on January 22, 2008, Paul Rushing said…: If you feel that the feedback you received was negative take it as an opportunity to grow. Social Networking is not spamming. No more than repetitive emails to a bought list permission based marketing.

Lots of what I have seen as acceptable in this industry is pathetic. Jump down off the high horse and learn. Lots of what I have seen out out there is stale and wrong.

If your feelings got hurt over negative feedback to a spam post you really should not be involved in social networking. Thick skin is required in addition to adaptability and a willingness to learn..