David Hein's Page

Based on feedback from current users of the online social network dedicated to car dealership employees and their customers, carFolks.com has been relaunched with new functionality and increased navigation.

The site is designed to give car buyers the ability to rate their experience with individuals they work with at a dealership location. As such, it helps to promote the salespeople (and their dealership) that have a proven ability to contin…

I am working on a series of articles for one of the leading publications in our industry that will focus on how salespeople can focus their efforts to grow their personal market share and income without having to rely on the manufacturer or dealership advertising.

What makes a dealership in any market different than the rest? Everyone has cars, everyone sell them at about the same price, right? The only difference that a customer realizes is the quality of service that is delivered to…

I just returned from the JD Power Internet round table event in Las Vegas.

It was a shock to hear that the majority of the discussions throughout the event were about Social Networking and User Generated Content (UGC) in it's many forms. I was shocked because of my recent decision to invest in a social network for the Industry that promises to inject many tools to customer centric organizations throughout the marketplace.

I think that over the past 25 years, dealers have had…