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Karen Uriarte (dsynergy)

Hometown:: Philadelphia, PA

Website:: dealersynergy.com

Dealership Relationship: Work with Car Dealers

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Karen Uriarte's Blog

How Twitter Search is Changing the Face of Automotive SEO

"Aren’t you supposed to be going after Google? Why are you spending so much effort on Twitter?"

When I tell them that Twitter is the future of search and the reason that Google has shown so much interest in buying them, they normally laugh. "What, are people g…

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Posted by Karen Uriarte on July 17th, 2009 at 12:02pm — 1 Comment (Add)

Hiring Any Cyber Workers Lately?

Hiring Any Cyber Workers Lately? I am

not talking about Cyborg’s or the Borg from StarTrek. In the evolving world of dealerships, you’re going to need “Cyber Workers.” As Joe Louis said, “You can run but you can’t hide.” That means you might put off the inevitable but at s…

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Posted by Karen Uriarte on July 17th, 2009 at 12:01pm — No Comments (Add)

The Market is Down. It’s Time to Get Aggressive

I talk to dealers every day, even (sadly) when I’m on vacation. The general consensus is that the market is down and it’s time to cut costs. Thankfully, cutting costs doesn’t necessarily mean cutting corners.

Despite how bad it is out there in the autom…

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Posted by Karen Uriarte on July 17th, 2009 at 11:52am — No Comments (Add)

Bill and Mary aren’t here right now . . .

The hardest part of a Sales Professionals’ job is handling voicemail

One of the toughest parts of an Internet Coordinator or Internet Manager’s job is getting the prospect on the phone! Seriously, this may truly be the hardest part. Statistics show you will only reach between 11 to15 percent of people that you attempt to call.

Think about this in a different way. That m…

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Posted by Karen Uriarte on July 17th, 2009 at 11:39am — No Comments (Add)