Burton Motors LTD's Posts

Sub-Prime lenders?

With the addition of myself in the internet sales department (doubling the sales staff), Burton Motors LTD also has opened a finance department with a full time employee. We are seeking to generate more revenue by having people financed through us as opposed to following a link away from our website, to a lender.

We have financed one deal, but have had 7 apps declined. Batting average: 148.

We currently go through AppOne as our clearinghouse and lend through Wells Fargo…

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Posted by Burton Motors LTD on January 17th, 2008 at 8:37am — 3 Comments

Making deals out of all these leads...

I'm gonna make a confession here. We here at Burton Motors LTD don't follow up as regularly as we should, nor do we communicate as effectively as we can, with our potential customers. Shocking, I know.

With the addition of myself, Burton Motors LTD has doubled the size of the internet sales team, and we are actively looking to implement some sort of lead or customer management system, to make the most of all the leads we are receiving. As a computer nerd at heart, and a very recent…

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Posted by Burton Motors LTD on January 10th, 2008 at 9:20am — 4 Comments

Shifting gears from wholesaler to rEtailer!

Burton Motors LTD has been wholesaling 150-300 vehicles per month for years now. The operation has been highly leveraged and produces small returns on investment per unit. 5 years ago, Lou Bledsoe was hired on to figure out how to sell cars to the public through the internet to boost revinue per unit. Now, www.burtonmotors.com sells about 20 cars per month, and they have hired me on to get that number up to 50 per month.

I am focusing on bo…

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Posted by Burton Motors LTD on January 2nd, 2008 at 9:41am — 6 Comments