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Tom White Jr.'s Posts

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Social Media and the Car Business... An Interesting mix... or NOT...

I find it interesting that there are very few car dealers embracing social media today. It would seem most of us are more consumed with creating traffic with a strong call to action, competing on price, and overall interrupting consumers, as opposed to engaging them.

This seems, to me, to be counter-intuitive. There are so many sites out there now that we can use to engage a viable audience for free. Twitter, Facebook, Myspace, and the like, all offer enormous opportunities to change t…

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Posted by Tom White Jr. on April 16th, 2008 at 8:33pm — 2 Comments

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