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Seconds to Be More Than a Blur

In the world of the highly competitive automotive retail industry, corporate chains and small independent lots alike are faced with a rise of market downturns and competitive challenges. Like an Olympic gold medalist crouched and coiled deep in the blocks, car dealerships stare down a series of hurdles before the pop of the metaphorical starters pistol even signals the beginning of their race. Unleaded and diesel fuels continue to reach new heights. The economy struggles. The growth of cyber storefronts provide consumer's a way to "kick the tires" of prospective vehicles without ever leaving their homes or allowing car sales man an opportunity to do what they do. Competitor lots are clustered and at times no more than a stones throw away. Freeways and fast busy streets usher vehicles by your dealership at lightning fast speeds.

Car dealerships have mere seconds to step out of the background and become more than just the blurry scene in the lives of those who pass-by. Seconds of time to transition car lot vehicles from supporting cast to mega stars on the small screen that is the side window of cars being driven by prospective buyers.

At 25 MPH vehicles travel 37ft per second. 350ft of frontage takes 9.5 seconds to pass by.

At 35 MPH vehicles travel 51ft per second. 350ft of frontage takes 6.8 seconds to pass by.

At 45 MPH vehicles travel 66ft per second. 350ft of frontage takes 5.3 seconds to pass by.

At 55 MPH vehicles travel 81ft per second. 350ft of frontage takes 4.3 seconds to pass by.

At 65 MPH vehicles travel 95ft per second. 350ft of frontage takes 3.7 seconds to pass by.

Utilize your frontage and the short time you have to attract the attention of prospective buyers with motion advertising or by altering the everyday position and/or height of a few car lot vehicles. The solution? The affordable sales equipment from My Auto Displays, Inc, including; car display ramps and rotating car turntables.

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About This Post

Posted March 8th, 2008 4:44pm by:

Tom Robitaille Tom Robitaille
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