Automotive Social Media | Automotive Internet Marketing | Automotive SEO.

Dealership Marketing With 140 Characters

There have been plenty of posts here on the importance of being active in social media before as a technique to compliment traditional car dealer SEO, but perhaps one of the fastest growing areas of social media that the entire automotive industry appears to be embracing is microblogging. This form of communication enables users to publish brief snippets of text online, usually about 140 characters, in a format that blends mobile text messaging, traditional blogging, and instant messaging. Of course when we're talking of microblogging, what we're really talking about is Twitter.

Many Twitter users utilize the social utility simply for blatant self promotion. While this behavior may not be surprising, these users are missing out on the instant messaging uses of Twitter says SEO Omaha NE. Twitter enables engagement and two-way communication not only with potential customers, but also with peers, vendors, and colleagues in the automotive industry. In addition to mentioning new models, incentives, and news, dealers could also address brand- or dealership-related customer service issues within the Twitter community.

Just over the past several months, the automotive industry has made their presence known in the Twitter community. While many dealers are finding their way onto Twitter, OEMs are also quite active. Rather than build a singular presence on Twitter, automakers are offering a wide range of accounts dedicated to different facets of their business, such as Ford Customer Service, or Toyota News, or GM Blog Coverage. Aside from OEMs, automotive SEO companies and other dealer vendors are becoming actively involved on Twitter.

In addition to engaging the community, your entire dealership can get involved in the medium. Having participants from various departments within your dealership can give your Twitter account a well-rounded presence, just as Ashland Ford has already discovered. Ultimately, this activity will help you stand out from the other dealers that are just getting their feet wet on Twitter.

Burton Motors LTD said…: I have been managing Twitter accounts for myself and my wife, and have a few with over 10k targeted followers. I am more than willing to manage the followers of such accounts for others.... Note, I do not manage your tweets, I manage the followers. Email me at miles.beckler (at) gmail.com if your interested