If you're on Twitter and posting your inventory or specials, you're doing it wrong.
If you hired someone to manage your Twitter account to put your inventory and specials on Twitter, they're doing it wrong.
There's only one "right way" for car dealers to use Twitter. Most will say, "that's not right; there's many ways to use Twitter to help market a car dealer online!" They're doing it wrong, too. Before you do anything on social media, WAIT!
Take it from someone whose network of car dealers, marketing firms, and other industry businesses stretches beyond 500,000 followers. Take it from someone who has been using Twitter for nearly 2 years and has over 70,000 followers himself. There's a right way for dealers to use Twitter and almost all of the wrong ways (other than not doing anything) are damaging the reputation of the dealership as well as producing zero additional sales.
As we transition this network into a more interactive presence in the automotive marketing arena, we will be posting advice about Twitter, Facebook, MySpace, blogs, Digg, Reddit, and other Web 2.0 components. You may then wonder, "Why would he post something now if he isn't going to give us advice immediately?"
This is simply a warning... WAIT! Advice is coming. Reality in social media is coming. It will take a few days, even a couple of weeks to put together the right materials to truly guide dealers. I would hate for you to jump on something and purchase a service, then come here and read an article next week that makes the purchase seem wrong.
Hang tight. Help is on the way.
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Automotive Social Media on this social network.
