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Selling Mitsubishi in Canada?

Mitsubishi launched the new generation Colt in Europe back in November 2008 with the “Jet Fighter” style grille of the Lancer. This new signature style is Mitsubishi new branding and works well with the body lines. The Colt offers a wide range of platforms Hatch Back/Wagon 2 or 4 doors plus a very cool cabriolet along with different trim lines from basic transportation to sporty Ralliart package. With a mix of Power trains available 1.1L,1.3L,1.5L and the 1.5Lt 4G15 Block with Turbo equipped plus inter-cooler. Currently sold in Europe, Japan and other areas of the world it is rated the best-seller with in the Mitsubishi line up. Most Canadian Consumers are starting to fallow the trends set by the UK market with the move to smaller platforms that carry the ability to build from. The Mitsubishi name plate joined the Canadian Market back in 2003 with internet access people are asking about the Colt. What the future hold down the road only Mitsubishi can decide. Other vehicles in this class are dominating the market dealers in Canada are in desperate need for a platform plus price point below the Lancer.

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Posted November 3rd, 2009 5:50pm by:

Keith Sills Keith Sills
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