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Dealer Generated Leads are to 3rd Pary Leads as Wild-Caught fresh Salman is to Canned Tuna fish!

There are many ways that dealers and ISM's can use online advertising to drive increased volumes of "self-generated" leads... Just remember this, learning how to become a good angler and eating fresh, wild-caught fish (your own leads) is a heck of a lot better than buying farm raised fish slaughtered a week ago, (3rd party leads) then shipped to a Safeway Supermarket (lead provider)... Digital Advertising may not be for every dealership, but those of us who have used dealer generated marketing and promotions to generate our own leads will never go back to being totally reliant on lead providers. Click on the image below to learn more:
<p style="text-align: right;"><a class="noborder" href="http://buzzmail.bzprod.net/bz/buzzmail/view?buzzmailId=404280" target="_blank"><img src="http://api.ning.com/files/hYiV0gLfUQU41PRP7AARsa3-FHu*djF2LxjC848152k_/DigitalADBuzzmail.jpg?width=300" alt="" width="300" height="218"/></a></p>

Tom White Jr. said…: Yep, but every now and then (when things are tough and traffic is a little light) canned tuna is pretty good - especially mixed with Mac and Cheese...

Autoguy said…: Sounds ok.. but even in the wild- random things can always occur. Id like to see leads being generated to the populations that need the ads. Serve the tuna to the people that like tuna. Serve the fresh salmon to those that like salmon. Serve the lobster to those seeking it.

I think there are medias that are growing that are striving to advertise to a specific group- not just willy nilly. For instance- if I know you like tuna- why even bother advrtising even the most freshest salmon to you? It all ends up being apples to apples.. just trying to figure out where the apples are is the key!

I'm hungry now :)